AI Converts Better

Recent analyses from Semrush and Ahrefs show that visitors coming from AI assistants convert at higher rates than those from organic search.
In one study, AI-driven visitors showed a 10% conversion rate, compared to 2% from traditional organic search — roughly a 4.4× lift.

Users arriving through AI have already compared options, read summaries and clarified their preferences within a conversation.
Visits to your brand’s website often serve as a final validation step rather than the start of research.

This shift means discovery and decision-making are now blending. Instead of multiple clicks and touchpoints, buyers make up their minds within a single conversational flow. The clearer your brand information is inside those AI systems, the more likely it becomes part of that decision context.

To adapt, brands need content that is structured, citable, and trustworthy — data that AI assistants can reference confidently.
When assistants describe your brand accurately, they don’t just improve visibility; they improve the buyer’s experience of trust.

What story is AI already telling about your brand?